KHEIREDDINE SMAILI®SELECTED PROJECTS

Kheireddine Smaili
Brand designer & art director · Doha

Email Kheireddine
BRAND IDENTITIES / PACKAGING / CAMPAIGNS / ART

Selected
work.

Explore the work by collection. Every case study includes the brief, my role and the visual outcome.

Showing 20 projects across all collections

01

Client work

Commissioned identities and packaging, with my role and project credits in each case.

NAYIR project cover01.01Client collaboration

NAYIR

Clothing as Quiet Continuation

Art direction / Fashion2026
ABREEZ project cover01.02Direct client identity

ABREEZ

Velvet Nocturne

Identity / Specialty coffee2026
The Barre Room project cover01.03Studio identity & application concepts

The Barre Room

Soft surroundings. Controlled strength.

Brand identity / Movement studio2026
Shahen Beans project cover01.04Client work / Maven Studio

Shahen Beans

Qatari Specialty Coffee

Identity / Hospitality2025
Buen Café project cover01.05Client concept

Buen Café

Contemporary Taste. Enduring Beauty.

Identity / Hospitality2026
Adnah project cover01.06Client work / Maven Studio

Adnah

Where the Desert Listens

Identity / Arabic coffee2026
THECOCOA project cover01.07Client work / Maven Studio

THECOCOA

A Cup as a Souvenir from the Beach

Identity / Beach kiosk2026
Monarch project cover01.08Client work / Maven Studio

Monarch

The Art of Gracious Hosting

Brand world / Hospitality2026
Carousel Café project cover01.09Client work / Maven Studio

Carousel Café

A Warm Garden Identity

Identity / Hospitality2025
Belleza Club project cover01.10Client work / Maven Studio

Belleza Club

Rebranding Beauty Ritual

Identity / Beauty2025
Graber project cover01.11Client work / Maven Studio

Graber

The Engraver’s House

Identity / Watches2026
LAB33 project cover01.12Client work / Maven Studio

LAB33

Recovery / Performance Identity

Identity / Wellness2026
Q Threads project cover01.13Client identity

Q Threads

Uniforms with Emotional Value

Identity / Kids tailoring2026
02

Independent concepts

Self-initiated brands and visual concepts, from the first idea to packaging and campaign applications.

INTERVAL® project cover02.01Self-initiated speculative concept

INTERVAL®

The Art of the Second Look

Visual identity / Moving image2026
VSL project cover02.02Self-initiated concept

VSL

Functional Liquid System

Identity / Functional goods2026
Rayeh project cover02.03Independent brand world

Rayeh

Roadside Coffee & Goods

Identity / Lifestyle & hospitality2026
03

Studio practice

A selection of commercial work at Maven Studio in Doha, including signage, kiosks, interiors and branded environments.

Maven StudioConcept / production
03.01Professional practice / Maven Studio

Maven Studio

Professional Practice in Doha

Commercial / Multidisciplinary2026
04

KAI art archive

My independent art and design archive: posters, identity studies, product experiments and visual essays.

Human Infrastructure project cover04.01Ongoing personal research

Human Infrastructure

Notes on the Architecture Beneath Behaviour

Editorial research / Psychology2026
The Silent Erosion project cover04.02Self-initiated research

The Silent Erosion

A Study of Gradual Disappearance

Editorial research / Psychology2026
KAI Signal 001 project cover04.03Ongoing visual laboratory

KAI Signal 001

All Taste. No Noise.

Personal identity / Archive2026

Have a project or role in mind?

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