A Maven Studio Arabic-coffee identity inspired by the Arabian desert hare, the hush of the landscape and the warmth of coffee ritual.
CASE 03Identity / Arabic coffeeClient work / Maven Studio
Adnah
Where the Desert Listens
An Arabic coffee identity inspired by the desert hare, sand movement and the quiet warmth of ritual—developed across bilingual identity, layered landscape illustration, cups and takeaway packaging.
- Year
- 2026
- Origin
- Created for a client under Maven Studio
- Role
- Identity · Packaging · Illustration system · Art direction
The reason
for the work.
“Hospitality becomes distinctive when atmosphere is built into every object.”
Create cultural and atmospheric specificity without reducing the brand to generic sand palettes or ornamental Arabic motifs.
A bilingual hare mark, layered landscape illustration and sand, clay and mountain colours connect the identity to cups and takeaway packaging.
A sequence of decisions, shown through the actual work.
The brand begins with the quiet beauty of the Arabian desert and the ritual of coffee.
Poetic, rooted and calm establish the character before colour or decoration.
Arabic and Latin signatures share the desert hare as a recognisable centre.
Sand, clay, ivory and deep landscape tones give the system warm and cool registers.
Layered terrain is organised as a reusable illustration language, not a single background.
What holds
it together.
A project becomes a system when each choice supports the same position—and still works when the format changes.
01SYMBOL
The desert hare as stillness
The hare signals alertness and quiet observation, giving the identity a story deeper than surface desert decoration.
02ATMOSPHERE
Warmth held in restraint
Muted earth, smoke and moonlit neutrals create calm hospitality while keeping product information clear.
03SCALE
Stillness at different scales
A cup needs a quick, recognisable signature. A bag offers space for the landscape to unfold. The illustration adapts without losing its character.
The system
has to travel.
Identity is tested where people actually meet it: on a shelf, in a hand, across an image, inside a presentation or through a space.
Distant mountains and generous space make stillness tangible in the brand world.
The hare provides a small point of life inside the expansive desert field.
Three cup treatments show how the illustration adapts around a held object.
Layered landscape and the bilingual mark wrap the takeaway bag as a continuous surface.
01Bilingual identity02Logo system03Cup design04Packaging05Brand illustration06Landscape illustration07Presentation
04 / POSITION AFTER THE WORK
A calm coffee identity whose character survives from a small hare mark to a full illustrated packaging surface.
AUDIENCE
Arabic coffee customers / takeaway / gifting
GEOGRAPHY
Doha, Qatar
STATUS
Client identity concept / Maven Studio
AUTHORSHIP
Created for a client under Maven Studio
Hospitality becomes intimate when the environment gives people permission to pause.
The human lens informs the creative choices; it is not presented as a claim that design can control behaviour.
06 / ROLE
Identity · Packaging · Illustration system · Art direction
PROJECT TYPE
Client work / Maven Studio
PROJECT CREDIT
Return to the complete index↗Maven Studio client work
Kheireddine Smaili / Brand & visual design