A Maven Studio beach-kiosk cup concept built around the idea that packaging can carry the tactile memory of the shoreline.
CASE 04Identity / Beach kioskClient work / Maven Studio
THECOCOA
A Cup as a Souvenir from the Beach
A beach coffee-kiosk concept built around tactile shoreline relief, monochrome illustration and a cup designed to feel like a small souvenir from the coast.
- Year
- 2026
- Origin
- Created for a client under Maven Studio
- Role
- Cup concept · Packaging · Visual system · Kiosk application
The reason
for the work.
“A disposable cup can still carry the memory of a place.”
Create a beach identity without bright tropical clichés, literal waves or a logo simply placed on a standard disposable cup.
Monochrome relief, flowing sand-like form and restrained typography turn the cup and service tray into a quiet seaside object.
A sequence of decisions, shown through the actual work.
The project begins with a focused cup and kiosk brief rather than a generic café identity.
What holds
it together.
A project becomes a system when each choice supports the same position—and still works when the format changes.
01MATERIAL
Shoreline translated into relief
Layered monochrome form suggests sand and water through texture rather than adding a decorative wave graphic.
02OBJECT
The cup is the memory carrier
The most frequently held surface becomes the project centre, making the identity physical and repeatable.
03RESTRAINT
Beach without tropical noise
A neutral palette and controlled typography preserve calm, allowing product and place to remain the experience.
The system
has to travel.
Identity is tested where people actually meet it: on a shelf, in a hand, across an image, inside a presentation or through a space.
The tactile cup becomes a small souvenir carried through the service ritual.
Product, packaging and handoff remain quiet, useful and memorable.
01Naming application02Cup concept03Packaging04Service tray05Visual DNA06Kiosk direction07Presentation
04 / POSITION AFTER THE WORK
A focused visual system in which the cup, food tray and kiosk presentation hold one tactile memory of sand, sea and pause.
AUDIENCE
Beach visitors / coffee and cocoa customers / kiosk retail
GEOGRAPHY
Doha, Qatar
STATUS
Client application concept / Maven Studio
AUTHORSHIP
Created for a client under Maven Studio
Small objects become souvenirs when they preserve the feeling of where they were held.
The human lens informs the creative choices; it is not presented as a claim that design can control behaviour.
06 / ROLE
Cup concept · Packaging · Visual system · Kiosk application
PROJECT TYPE
Client work / Maven Studio
PROJECT CREDIT
Return to the complete index↗Maven Studio client work
Kheireddine Smaili / Brand & visual design